EMD Serono Visual Analytics
A visual analytics platform for a new drug launch
ROLE
I was the lead designer from Slalom Consulting working with the client team on a new visual analytics dashboard. The project lasted about 5 weeks overall, but 2.5 weeks consisted of UX and visual design work for a drug launch.
CONTRIBUTIONS
UX Workshop with key stakeholders
Personas and Journey Mapping
Information Architecture
Data Architecture
High Fidelity Tableau Dashboard Design
Click to view Design Summary
Click to view Personas and User Journey